Toronto Recreation Campaign

Toronto Recreation Campaign

Toronto Recreation Campaign

Background & Process

Background & Process

Background & Process

Problem

Problem

Problem

Low participation rates in city recreation programs post-pandemic, driven by limited awareness of free or subsidized options.

Concept

Concept

Concept

Reconnect Through Recreation

Key Message: Step Back In, Join Move Belong, Plug In to Life

Reconnect Through Recreation

Key Message: Step Back In,

Join Move Belong, Plug In to Life

Outcome

Outcome

Outcome

A cohesive campaign system adaptable across posters, infographics and social media formats.

A cohesive campaign system adaptable across posters, infographics and social media formats.

Montserrat

Bold / Semibold / Medium

A a

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Deep Blue

Energy Yellow

Soft Blue

step

step

back

back

in

in

Let’s create something meaningful.

Get in Touch

Let’s create something meaningful.

Get in Touch

Let’s create something meaningful.

Get in Touch