Rebuilding
Rebuilding
Toronto
Toronto
Recreation
Recreation
Rebuilding
Toronto
Recreation
A Digital Campaign to Restore Community Participation
A Digital Campaign to Restore Community Participation
A Digital Campaign to Restore Community Participation
Project Overview
Project Overview
Goal
Goal
Increase public participation in recreation programs to pre-2019 levels
Design Focus
Design Focus
Visual clarity, accessibility, data storytelling, cross-platform consistency
Challenge
Challenge
Limited public engagement despite improving participation trends
Deliverables
Deliverables
Infographic, Presentation Slides, Social Media(Instagram)
Project Overview
Goal
Increase public participation in recreation programs to pre-2019 levels
Design Focus
Visual clarity, accessibility, data storytelling, cross-platform consistency
Challenge
Limited public engagement despite improving participation trends
Deliverables
Infographic, Presentation Slides, Social Media(Instagram)
Design Process
Design Process
Design Process
Data Collection
Data Collection
Data Collection
Research
Research
Key Metric Identified
Key Metric Identified
Content Flow Organized
Content Flow Organized
Wireframing
Wireframing
Wireframing
Infographic: Grid based layout
Slides: Flow-based structure
Slides: Flow-based structure
Poster: Clear visual hierarchy
Visual Direction
Visual Direction
Visual Direction
Typography
Typography
Color System
Color System
AODA-based Contrast
AODA-based Contrast
Iteration
Iteration
Iteration
User Flow Refinement
User Flow Refinement
Cross Format Consistency
Cross Format Consistency
Visual Hierarchy Adjustment
Visual Hierarchy Adjustment
Background
Background
Background
Data: City of Toronto Dashboard, 2024
Data: City of Toronto Dashboard, 2024
Data: City of Toronto Dashboard, 2024
Campaign goal: Support engagement and awareness of participation
Campaign goal: Support engagement and awareness of participation
Campaign goal: Support engagement and awareness of participation
Drop-in attendance has increased by 17%, but participation gaps remain
Drop-in attendance has increased by 17%
Drop-in attendance has increased by 17%, but participation gaps remain
2024 data shows registered program enrolment is still 13% below 2019 levels
Registered program enrolment is still 13% below 2019 levels
2024 data shows registered program enrolment is still 13% below 2019 levels
City Produced Programs in 2022
Registration Programs in 2024
0
20%
40%
60%
80%
100%
2019 levels
98%
87%
City Produced Programs in 2022
Registration Programs in 2024
20%
40%
60%
80%
100%
2019 levels
98%
87%
0
Style
Style
Style
50
100
300
300
400
Primary
Secondary
Accent
montserrat
montserrat
inter
inter
Accessibility
Accessibility
Accessibility
Aa
#113988
#113988
#113988
#ffffff
#ffffff
#ffffff
Contrast Ratio
Contrast Ratio
10.69:1
10.69:1
Large Text
Large Text
AAA
AAA
4.5:1
4.5:1
AA
AA
3:1
3:1
Small Text
Small Text
AAA
AAA
7:1
7:1
AA
AA
4.5:1
4.5:1
Color Compliance
Color Compliance
Blindness Test
Blindness Test
UI Elements
UI Elements
Graphics
Graphics
Aa
#F9C864
#F9C864
#050505
#050505
Contrast Ratio
Contrast Ratio
12.98:1
12.98:1
Large Text
Large Text
AAA
AAA
4.5:1
4.5:1
AA
AA
3:1
3:1
Small Text
Small Text
AAA
7:1
AA
4.5:1
Color Compliance
Blindness Test
UI Elements
Graphics
SLides (1920x1080px)
SLides (1920x1080px)
SLides (1920x1080px)
Infographic (1000x1417px)
Infographic (1000x1417px)
Infographic (1000x1417px)
poster (1275x1650px)
poster (1275x1650px)
poster (1275x1650px)
Social Media (1080x1080px)
Social Media (1080x1080px)
Social Media (1080x1080px)
Reflection
I learned how to turn data into simple and clear visuals. I tried to keep a consistent style across different formats while balancing accessibility and design clarity. This project helped me think more about how design can support community engagement.
I learned how to turn data into simple and clear visuals. I tried to keep a consistent style across different formats while balancing accessibility and design clarity. This project helped me think more about how design can support community engagement.
I learned how to turn data into simple and clear visuals. I tried to keep a consistent style across different formats while balancing accessibility and design clarity. This project helped me think more about how design can support community engagement.
LET'S WORK TOGETHER.
June Yu
LET'S WORK TOGETHER.
June Yu
LET'S WORK TOGETHER.
June Yu