REBUILDING
REBUILDING
REBUILDING
RECREATION
RECREATION
RECREATION
TORONTO
TORONTO
TORONTO
A Digital Campaign to Restore Community Participation
A Digital Campaign to Restore Community Participation
A Digital Campaign to Restore Community Participation
Background & Process
Background & Process
Background & Process
Problem
Problem
Problem
Low participation rates in city recreation programs
post-pandemic, driven by limited awareness of
free or subsidized options.
Low participation rates in city recreation programs post-pandemic, driven by limited awareness of free or subsidized options.
Concept
Concept
Concept
Reconnect Through Recreation
Key Message: Step Back In, Join Move Belong, Plug In to Life
Reconnect Through Recreation
Key Message: Step Back In,
Join Move Belong, Plug In to Life
Approach
Approach
Approach
Data-informed storytelling
Clear program segmentation
Accessible and digital-first design
Outcome
Outcome
Outcome
A digital campaign system adaptable across posters,
infographics and social media formats.
A digital campaign system adaptable across posters, infographics and social media formats.
SLides
SLides
SLides
poster
poster
poster
Social Media
Social Media
Social Media
Infographic
Infographic
Infographic
Toronto Recreation
Toronto Recreation
Toronto Recreation
Let’s create something meaningful.
Let’s create something meaningful.
Let’s create something meaningful.
